Monday, March 22, 2004
Why bother with news releases?
Lots of people issue an occasional press release. But did you know there are many ways to make that medium work overtime to promote your business? In the 20-plus years I've been marketing. I came up with a pretty solid list of steps you can take. So if you're free and interested, join me at the National Association of Women Business Owners lunch on April 1.
I'll talk about the hows and whys of news releases (which used to be called press releases newspapers and magazines were the only way to publish information). This is basically what I'll cover:
• The 4 reasons you should be using news releases regularly
• The 7 elements of a good news release
• The 9 types of topics that tend to get picked up
• The 5 groups of people you must send your release to
• The 4 OTHER things you should do with it
For location etc., see the whole press release here.
I'll talk about the hows and whys of news releases (which used to be called press releases newspapers and magazines were the only way to publish information). This is basically what I'll cover:
• The 4 reasons you should be using news releases regularly
• The 7 elements of a good news release
• The 9 types of topics that tend to get picked up
• The 5 groups of people you must send your release to
• The 4 OTHER things you should do with it
For location etc., see the whole press release here.
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