Friday, January 21, 2005
Blogging Session Recap
Great blogging session the other day! The weather was terrible -- yet nearly 50 people showed up for it. (I barely made it myself, the drive from Medina to downtown Cleveland took so long given the road conditions.)
Each of the panelists was able to offer unique insights about business blogging. Some of the highlights were:
RSS makes reading blogs convenient, because you can read many of them in one place. But RSS is not ready to replace email yet, because you still need to prompt people to visit your blog.
Blogs are excellent for establishing high search engine position, because they tend to get a lot of incoming links.
Write about something for which you have passion. Passion for your subject matter always shows through.
Top ways to promote a blog include linkage to/from other blogs, notifying the mainstream media about important posts, and syndicating content by having your content appear on other blogs and sites.
Don't miss the map showing how the Northeast Ohio blogs are networked -- very illuminating.
You can find additional references to the session on Brewed Fresh Daily, Tinbasher, Chat Room LIVE, Small Business CEO, Blog for Business, and Small Business Trends.
Each of the panelists was able to offer unique insights about business blogging. Some of the highlights were:
Don't miss the map showing how the Northeast Ohio blogs are networked -- very illuminating.
You can find additional references to the session on Brewed Fresh Daily, Tinbasher, Chat Room LIVE, Small Business CEO, Blog for Business, and Small Business Trends.
Tuesday, January 18, 2005
January 19, 2005: Blogging for Profit
This place is dusty with cobwebs! Time to throw open the windows, air it out, and keep it up to date!
OK, so let's start getting it up to date with this notice:
On January 19, 2005 I will be moderating an event in Cleveland, Ohio: "Blogs and RSS: Profiting From the New Personal Publishing Tools."
George Nemeth - brewedfreshdaily.com
Eric Olsen - blogcritics.org
Barbara Payne - blogforbusiness.com and biomednews.org
Steve Rucinski - smbceo.com and smbtrendwire.com
I'm thrilled to announce we also managed to snag Denise Polverine, Editor in Chief of Cleveland.com. Denise and Cleveland.com are pioneering some truly innovative territory with blogs. Cleveland.com is an Advance Internet site, and it just goes to show what having a famous blogging president at the corporate helm can foster.
We're going to do something else that I haven't seen done at blogging sessions, but which I highly recommend. Valdis Krebs will be preparing one of his fascinating network maps showing how Northeast Ohio blogs are connected with one another. It's something that Valdis, George Nemeth and I have talked about doing for a while now, and I am glad it is finally coming about. If the map does what I think it will, it's going to illustrate how powerful blogs are as networking tools.
I hope to see you there.
UPDATE JANUARY 14, 2005: I am also grinning because Chris Seper will be attending! Chris is the technology reporter for the Cleveland Plain Dealer and writes a vibrant must-read blog called Chat Room Live (see our PowerBlog Review), which happens to reside over at Cleveland.com.
OK, so let's start getting it up to date with this notice:
On January 19, 2005 I will be moderating an event in Cleveland, Ohio: "Blogs and RSS: Profiting From the New Personal Publishing Tools."
"In this session, a panel of experienced bloggers shares their secrets for how businesses get real results -- with measurable ROI -- using blogs as part of their marketing strategies. Includes discussions about using blogs to market products, advertising on blogs, using RSS (news feeds), repurposing blog content for email newsletters, using blogs to obtain high search engine rankings, and using blogs for business networking among your target audience. You'll also receive a map of the network of Northeast Ohio blogs -- who links to whom -- and how the network can be used as a marketing vehicle."I'll be moderating a terrific panel, including these Northeast Ohio bloggers:
I'm thrilled to announce we also managed to snag Denise Polverine, Editor in Chief of Cleveland.com. Denise and Cleveland.com are pioneering some truly innovative territory with blogs. Cleveland.com is an Advance Internet site, and it just goes to show what having a famous blogging president at the corporate helm can foster.
We're going to do something else that I haven't seen done at blogging sessions, but which I highly recommend. Valdis Krebs will be preparing one of his fascinating network maps showing how Northeast Ohio blogs are connected with one another. It's something that Valdis, George Nemeth and I have talked about doing for a while now, and I am glad it is finally coming about. If the map does what I think it will, it's going to illustrate how powerful blogs are as networking tools.
I hope to see you there.
UPDATE JANUARY 14, 2005: I am also grinning because Chris Seper will be attending! Chris is the technology reporter for the Cleveland Plain Dealer and writes a vibrant must-read blog called Chat Room Live (see our PowerBlog Review), which happens to reside over at Cleveland.com.
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